Referral Marketing Channels
Affiliates, Influencers, Partners, Advocates

Referral Marketing Software Reviews

Referral Marketing includes all marketing and promotional initiatives that an eCommerce Merchant can use where a publisher, partner, customer or influencer are compensated or rewarded for marketing and promotional activities. 

 

In this category of Web Marketing Software, we review all solutions associated within this Referral Marketing Channel, including Affiliate Marketing Software Reviews, Influencer Marketing Software Reviews, Partner Marketing Software Reviews and Advocate Marketing Software Reviews

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1 MYAP (My Affiliate Program)
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MYAP (My Affiliate Program)

MYAP by Inuvo is known as "The Original" Affiliate Tracking and Management Software, as it was the first solution on the market, launching in 1997.  Since then, it has grown to support thousands of merchants.  Apparently, it currently services only Enterprise clients.
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9
The original Affiliate Program Software
MYAP is an enterprise ready Affiliate Tracking & Management Platform for merchants to have their own Affiliate Program.
PROS:
  • Fully customizable
  • Comprehensive
  • Great pricing
CONS:
  • Best suited for merchants who know Affiliate Marketing and can fully exploit MYAP's flexibility.
  • Mostly for Enterprise merchants
  • Custom quote per merchant
2 AspireIQ
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AspireIQ

AspireIQ works with brands who want to build large scale influencer communities that they can use to build branded content for the customer.  They also have an affiliated "influencer marketing hub" website that they can use to build their Influencer network, by attracting prospective influencers via tools.
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8.5
Full Service, like an Affiliate Network for Brands & Influencers
They offer solutions for Brands and Agencies, as well as attract Influencers ("creators") to join their network.
PROS:
  • Looks very comprehensive
  • good quality messaging
  • Good looking startup
CONS:
  • Pricing is available only by quote
3 iDevAffiliate
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iDevAffiliate

iDevAffiliate is a cheap way to install software on your own server for a few hundred dollars.  They also have hosted options, which our pricing reflects here.  It's really cheap, with lots of add ons, but ultimately it will be a very limited solution.
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5.5
Cheap, generic software
Cheap way to start an affiliate program
PROS:
  • Cheap
CONS:
  • Cheap
4 Pepperjam
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Pepperjam

Pepperjam is an old-school provider with a new product named Pepperjam Ascend.
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7.5
Old school vibe with a new product
Pepperjam has seen its incarnations, and its current one looks promising.
PROS:
  • Comprehensive looking solution
CONS:
  • May not be for everyone
5 Tapfiliate
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Tapfiliate

Tapfiliate is a low cost solution for running an affiliate program or an influencer program.
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6.5
Cheap, generic software
Basic Affiliate tracking software
PROS:
  • Cheap
CONS:
  • Cheap
6 OSI Affiliate (OmniStar)
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OSI Affiliate (OmniStar)

Cheap software for tracking affiliate and other referrals.
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6
Cheap, generic software
Cheap Affiliate Platform for small merchants.
PROS:
  • Cheap
CONS:
  • Cheap
7 Impact
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Impact

Impact offers a full suite of solutions, available for clients to mix & match components to purchase, all around the performance marketing channel.  Specialty solutions for Affiliate, Partner, Influencer.  Fraud detection, analytics and CRM solutions are all part of the available solutions.
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8.5
Big brands, big ecommerce, big data
If you can afford it, and you don't need a customized solution, this could be an excellent choice.
PROS:
  • Very comprehensive
  • Lots of options to purchase
CONS:
  • Expensive
8 Affiliate WP
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Affiliate WP

Affiliate WP is a plugin for WordPress that gives basic Affiliate Tracking integration with Woocommerce orders.  Plan to purchase additional add ons to really do anything with this.
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5.5
Self hosted, WordPress Plugin
A very basic Affiliate Tracking solution exclusively for WordPress. The software runs on your server, using your WordPress database. It has reasonable annual pricing for a WP plugin
PROS:
  • cheaply assemble all the components (pro plugins, third party plugins) to buy only what you need
CONS:
  • You'll end up buying the whole pro package anyway
  • You'll need 3rd party plugins.
9 Post Affiliate Pro
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Post Affiliate Pro

Post Affiliate Pro is basic affiliate software for merchants to launch their own affiliate program.  It's been around for a long time, owned by a Slovakian development company that also owns a live agent help desk solution.
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6.5
Basic Affiliate Program technology
Pretty old stuff, been around for a while. Originally was a self-hosted only solution, then grew into a self-hosted version AND a cloud version solution. Now, it seems they only offer hosted version now.
PROS:
  • Cheap software at only $89 a month
  • Add-ons available (and required for a decent program)
CONS:
  • Expect around $150 - $200 / month (not $89)
  • Versions are basically just discounted volume jumps, no feature increases.
10 Refersion
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Refersion

Advanced Affiliate Marketing Made Simple.  Manage, track, and grow your network and promotions like never before.  Starting at $89 a month.
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7.5
Good looking platform for simple program
Good looking, mass appeal affiliate program platform. They've added in professional services available and an enterprise level.
PROS:
  • Inexpensive to start
CONS:
  • Only 150 sales are included.
11 LeadDyno
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LeadDyno

Leaddyno is a cheap Affiliate Program provider, focusing on very small and/or starting websites.
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6
Cheap Affiliate Program
Looks like easy integration with a handful of popular carts, offering a very low-cost Affiliate Program to small merchants with no to low traffic.
PROS:
  • Cheap
CONS:
  • Cheap
12 Hello Referrals
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Hello Referrals

HelloReferrals is software that reportedly "allows referral groups to send, receive and track referrals within their group".  Not sure if it's an ongoing business / project.
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3
Side project that may not be ongoing
Designed for business networking, and groups of individuals to share referrals amongst the group.
PROS:
  • Cool idea for local businesses
  • Like Chamber of Commerce groups
CONS:
  • May be a "shelved" project by the owner
Best seller 13 Everflow
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Everflow

Everflow is a technology platform for affiliate marketing, partner marketing for independent merchants / advertisers or creating a CPA network.
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8
Good looking Affiliate / Partner Platform
This could be a good platform for running your own affiliate network or affiliate program away from networks.
PROS:
  • Affiliate & Partner Platform
  • CPA Network Platform
CONS:
  • Not for "referral" program, although should be able to suffice.
14 Rocket Referrals
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Rocket Referrals

Rocket Referrals is a relationship, referral, and review building software for insurance agents.  Price packages are $80 a month, $150 a month and enterprise packages for $3,500.  
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6.5
Insurance Agents focused solution
This solution focuses on Insurance Agencies as their sole audience.
PROS:
  • Great for insurance agents
CONS:
  • Not for other industries
15 Influitive
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Influitive

Influitive is an Advocate Marketing Service Provider.  A hybrid of customer onboarding and engagement and customer satisfaction with advocate marketing
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6
Advocate Platform and Services
Looks like a good solution for advocate marketing promotions, that engage customers to refer and provide reviews.
PROS:
  • Advocate program specialist
  • Robust features list
CONS:
  • Pricing isn't available
16 BuyaPowa
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BuyaPowa

Large corporate solution provider, for Telecoms & Utilities, Banking & Insurance, and Retail & Ecommerce.  Brands like Sprint, Expedia and Gap are a couple big names that stand out
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7
Looks like a big solution for big brands
International, Global solution provider for large brands.
PROS:
  • Good content
CONS:
  • Big brand focus
17 Ambassify
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Ambassify

An "Employee Engagement Platform" that also offers referral program features.  The idea is that your employees can be your advocates and brand ambassadors.
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5
Looks like a new product, trying to get its legs
Ambassify is a referral program that focuses on employees, as a source of referrals, as part of a larger "employee engagement" strategy
PROS:
  • Employee focused solution
CONS:
  • Not a "real" referral program provider
  • Priced per advocate / user per month
18 Extole
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Extole

Extole is a big brand solution, primarily served through agencies and large marketing organizations.
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7.5
Big brand. Big money.
Extole services large brands and agencies
PROS:
  • Comprehensive solution for big brands and agencies
CONS:
  • Expensive
19 Ambassador
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Ambassador

Ambassador is an "all in one" platform that started as an Ambassador / Advocate platform and grew into Affiliate Programs, Influencer and Partner Programs.
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8.5
One of the Original Ambassador Program Solutions
An all in one referral program / referral tracking solution. Started in Royal Oak, MI and was acquired in 2018 by a software company, Intrado.
PROS:
  • Comprehensive solution
  • Good messaging
CONS:
  • May be expensive
Best seller 20 FriendBuy
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FriendBuy

Looks like a good solution.  Expect an average of $750 monthly fee, but as low as $249 for sub $50K companies.
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8
Good looking referral program provider
The name is great, "friend buy", as it says what it does. Looks very clean, and a solid choice for many referral programs.
PROS:
  • Quality feel
CONS:
  • Not cheap
21 NextBee
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NextBee

More of a customer loyalty, rewards solution that has referral program offerings.
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6.5
Full Service, Outsourced Community Marketing
They offer Referral Programs as part of their full service, but they're mostly a customer loyalty and rewards provider.
PROS:
  • Customer Rewards solution
CONS:
  • not referral program
22 Talkable
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Talkable

Talkable is a big brand solution based in San Fransisco and Ukraine.
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7.5
Big Brand Solution
Looks like a vendor that focuses on global brands like American Eagle, Toms and others.
PROS:
  • Looks well designed
CONS:
  • Looks expensive
23 InviteBox
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InviteBox

Old software that used to be an startup.
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5
Old, Cheap software.
Cheap, cheap, cheap. (Probably no good)
PROS:
  • cheap
CONS:
  • old
  • probably no longer really a solution
24 Invite Referrals
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Invite Referrals

Invite Referrals is a technology company, with developers as the founders / operators.  Global office addresses / phone numbers, with main offices and development in India.
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6.5
Looks decent, but possibly a side project by developers
Not sure if this is a real contender, if it's still an ongoing solution, or if it's just a side project.
PROS:
  • Looks very simple and easy to setup.
  • Their marketing / site messaging show they have a decent technology solution specifically for referral programs, focusing on customers referring new customers.
CONS:
  • English isn't the company's first language
25 Amplifinity
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Amplifinity

Recently acquired. Comprehensive solution focused on B2B, big brands. Offering solutions for Referral Programs, Partner Programs and Employee Programs.
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7
Comprehensive Solution, focused on B2B Market
Recently acquired by IMPartner, Amplifinity looks like a solid player for big brand referral programs.
PROS:
  • Best suited for agencies and big brands
  • Run multiple referral programs on one platform
CONS:
  • Pricing isn't available without contacting them first
Editor choice 26 Referral Candy
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Referral Candy

Very low entry price point, this solution looks like a good "mass appeal" solution provider.
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8.5
Great entry price point. Good competitor
$49 plus commissions, or $4K for enterprise. $49 to start a referral program?
PROS:
  • 5% commissions max.
  • Sliding scale down to under 1%
  • shopify option
CONS:
  • Odd pricing jump: $49 vs $4K
27 Referral Magic
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Referral Magic

Referral Magic offers a self hosted and a hosted version of their software.  Available for white labeling, too.
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5.5
Available as a hosted server
Looks like a functional solution. Not sure if it's the best, but it's a software company that builds it, so I assume it works. And, they offer a hosted solution for $10K.
PROS:
  • $10K for self-hosted software
  • $245 monthly hosted
CONS:
  • May not be as comprehensive as other similarly-priced options.
28 Growsurf
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Growsurf

Decent looking, middle of the road solution.  Possibly made popular in 2010 with a lifetime deal.
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5.5
Middle of the road
Gotta learn more about this, but it may be a decent middle of the road solution. Looks like a small company, serving small to mid size merchants
PROS:
  • Good pricing
  • Only $300 a year, or $66 a month
  • Free Option
CONS:
  • Support requires $99 a month level
29 Referral Saasquatch
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Referral Saasquatch

Big brand, big corporate-focused solution to allow enterprises to launch a referral program for a variety of uses.
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7.5
Big Company solution
Looks like a solid choice for a referral program platform.
PROS:
  • solid
CONS:
  • expensive
30 Mention Me
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Mention Me

Full service referral solution.  I love the look and feel of their site, messaging and branding.  Very well done
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5.5
Full service, European focus
Full service, outsourced referral solution (including platform) in UK
PROS:
  • Looks like a nice, one stop shop for an outsourced referral program
CONS:
  • Full service only, no DIY options.
31 Genius Referrals
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Genius Referrals

This solution looks quite basic, generic.  They service ALL types of "referral" programs, including employee referrals.    
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4
Very generic
Not sure if this is a real player in the space or not. Looks like a side project.
PROS:
  • Cheap
CONS:
  • Doesn't look like a good solution
Best seller 32 Referral Rock
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Referral Rock

Referral Rock looks like a solid player in the space, at least when it comes to their marketing message and content.  Professional Services available to layer in with their technology offering.
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8.5
Good looking choice for a referral program platform
They have a lot of good content. Looks like a real player in the space The $400 is their "base" and $800 is the "pro" version. The $200 is just a taste.
PROS:
  • Add complexity and costs as needed.
CONS:
  • The $400 option is the real "base" product
  • The $200 option won't include 1099 / W9
  • The $200 option won't include first party domain
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